View by NAICS level:
Perceived vs Actual Revenue (log scale) - Scroll to zoom, drag to pan
📈 Most Overhyped
💎 Hidden Giants
How This Works
Hype Ratio = Perceived Revenue / Actual Revenue
Actual revenue comes from Census ECNBASIC 2022 data - the total sales/receipts for each industry.
Perceived revenue is what 3 LLMs estimate the average American would guess each industry makes.
Ratio > 1 = Overhyped (people overestimate) |
Ratio < 1 = Hidden giant (massive but unknown)
Use the level selector to aggregate industries from detailed 6-digit NAICS to broad 2-digit sectors.